This morning, the Twitter account of one Mark Davidson started getting lots of attention. Supposedly, Mr. Davidson employs several ghostwriters to manage his social media presence (rather than doing it himself), and then fired one of them. The apparently newly unemployed individual then proceed to post several “drunk and angry” tweets explaining how the good Mr. Davidson can “barely type social media much less know what it is.” If this is real and not some publicity stunt – which would be one of the worst publicity stunts ever – then it’s just one more reason not to trust anything that comes out of the mouth of anyone who proclaims themselves a “social media guru” (oh right, I’m sorry, an “Internet sales & marketing professional”). Who, by the way, is “following” over 37,000 people. I’m sure he’s engaging with each and every one of them and maximizing the value everyone is getting out of those relationships. Pretty sure the first rule of social media is “care enough to do it yourself or don’t do it at all”. Update: It’s been over six hours since the last “rogue” tweet was posted, and it’s all still there on Twitter without a word from the actual Mark Davidson. You’d think someone so finely tuned to the world of social media would have done something about this little dilemma by now. Update: At about 11:30 AM, this little gem was posted. Obviously hadn’t checked the @replies stream yet.

Good morning, Twitter! What’s happening?

— Mark Davidson (@markdavidson) September 22, 2011

Then a few minutes later…

Oh. I am so not dealing with this **** today. My only responsibility on this account is to respond to *all* @replies and @mentions. I quit.

— Mark Davidson (@markdavidson) September 22, 2011

I’m just gonna go out on a limb here and guess that’s one of the other ghostwriters.