It’s hard to imagine any company making it more difficult than necessary for customers to shop in their retail stores. Yet this situation occurs on a regular basis; websites often fail to provide highly usable store locators.
(also see Part 2)
It’s ridiculous how often I end up just saying “forget it, I don’t really need to go there” when I either can’t find the store locator or it’s so poorly implemented as to be completely useless for my needs.
Why retailers don’t understand this simple concept is absolutely mind-boggling.